Privacy Policy

At Tropic Aura, your privacy matters to us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, make a purchase, interact with our campaigns, or contact us. By engaging with our brand, you agree to the practices outlined in this policy.

1. Who We Are

Tropic Aura is a purpose-led Indian brand that transforms waste collected from rivers and oceans into functional, ethical, and eco-friendly travel gear. We are committed to sustainability through patented and trademarked innovations, NGO-led clean-up partnerships, and responsible product engineering and design. Our work reflects a deep dedication to India’s environmental restoration.

2. Information We Collect

We collect both personal and technical information to ensure seamless service and enhance your experience.

a. Personal Information

* Name, email address, phone number
* Shipping & billing address
* Payment details (securely processed via Cashfree)

b. Order & Transaction Details

* Product(s) purchased, quantity, order ID
* Delivery status and transaction confirmation

c. Technical & Usage Data

* IP address, browser type, device information
* Cookies and browsing behavior on our site

d. Marketing & Advertising

* Engagement metrics from Google Ads and Meta (Facebook/Instagram)
* Email preferences and newsletter opt-ins

3. How We Use Your Information

Your data helps us to:

* Process and deliver orders through partners like Shiprocket
* Provide order updates, confirmations, and support
* Enhance website performance and user experience
* Run digital campaigns via Google and Meta
* Comply with legal and fraud-prevention requirements
* Recognize your role in supporting India’s environmental renewal

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

* Maintain cart contents and login sessions
* Track site usage for performance insights
* Power remarketing through Google and Meta
* Customize your browsing experience

You can control or disable cookies through your browser settings at any time.

5. Advertising & Analytics

To understand and reach our audience better, we use:

* Google Ads for remarketing and tailored promotions
* Meta Ads to engage current and potential customers
* Analytics tools (e.g., Google Analytics) for visitor behavior insights

You may manage your ad preferences via Google Ads Settings and Meta Ad Preferences.

6. Data Sharing & Disclosure

We do not sell your personal data. It may be shared with:

* Cashfree for secure payment processing
* Shiprocket for logistics and shipping
* Authorized partners assisting with customer support or fulfillment
* Legal authorities, only when mandated by law

7. Data Security

We maintain a secure infrastructure that includes:

* SSL encryption
* Secure servers and firewalls
* Limited internal access to sensitive information

While no system is completely immune, we encourage you to use strong passwords and maintain device security.

8. Your Rights & Choices

You have the right to:

* Access or correct your data
* Request deletion of your information
* Unsubscribe from promotional communications
* Request a copy of your stored data

To submit any such request, please visit our Contact Us page.

9. Intellectual Property

Tropic Aura owns and actively protects a portfolio of utility patents, design patents, and registered trademarks covering our product innovations, engineering techniques, visual identities, brand names, and logos. All intellectual property—whether related to technology, product design, or brand expression—is protected under applicable laws. Any unauthorized use is strictly prohibited.

10. Policy Updates & Contact

We may update this Privacy Policy to reflect changes in technology, regulation, or our operations. The latest version will always be accessible on this page.

For questions, concerns, or data-related inquiries:
Please visit our Contact Us page.